Coming soon

Positioning: Lifestyle - 3* Midscale

Through efficiency, streamlined development, functional design, and bold programming - at a competitive per key CAPEX price point, we are building an innovative and design-driven 3-star midscale hotel brand catering to today's modern travelers.

Why join the Hoco brand?

Without losing your identity, name, or logo enjoy powerful chain benefits at a fraction of the cost and time. Combine the name of your hotel or motel, with our brand name Hoco.

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Redefining Hospitality

  • Lifestyle positioning with innovative brand DNA.

  • Robust demand of younger generation travelers seeking an affordable place to sleep where product & value offerings are above segment standards.

  • Perfect brand for existing hotel and motel/inn conversion.

Best Design-Driven Brand Of Its Segment

  • Functional perfection & intuitive design.

  • Market-driven space programming (room size, no restaurant…) and standardization with flexibility within a frame.

  • Our design team drives cost efficiency and brand consistency.

Most Profitable Business Model

  • Highest occupancy, operational efficiency, and GOP margins.

  • Increased revenue per square foot through optimization of beds.

  • Turnkey solution, easy to implement, and a lean staffing model.